As someone who has been writing about Digital Marketing for years now, if there is one thing that is constant here is Change. No strategy, content type, or even platform that remains the standard. Even the search engine AI has to set up new standards to meet every few years. Thus, a good digital marketer is someone who knows what works know and how to keep their tactics fresh and relevant in order to get the attention of their niche markets and then expand to new ones as quickly as possible.