The most challenging part of internet marketing and SEO is that you have to promote a product without sounding like you're promoting a product. Keywords and sales pitches should blend seamlessly in the articles and should sound organic.

I not only write for the client but also for the algorithm. It's not just about making sure the content provides a solution to customers' problems, but it also has to appease the search engine gods.

There's no one-size-fits-all solution when it comes to content marketing because the rules of the game constantly change. As a content writer, I have to ride the waves of change even if it means stumbling along the way.